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Personalized discovery lies at the core of the SmartNews experience. Articles and sources are curated using users' location, and activity.
Given the abundance of information, we brainstormed several ideas to make the news feed easy to navigate while also highlighting the available customization options.
We explored over 20 layout combinations for the news feed, aiming to leverage SmartNews’ machine learning algorithm to deliver a personalized feed aligned with users' preferences, all while maintaining optimal performance.
With an emphasis on maintaining political balance and incorporating diverse viewpoints, SmartNews' engineered a "News from all Sides" feature. We focused on providing users with intuitive options to curate their content preferences seamlessly. Our goal was to make the process feel effortless and frictionless, allowing users to tailor their news consumption experience to their individual tastes without encountering any obstacles; we explored ideas such as muting topics, swiping to see more or less, and choosing a perspective.
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