I'm Claudia, a designer passionate about tackling challenges head-on.
The essence of my work revolves around creating intentional, user-centered products and igniting brands from scratch.
My journey has taken me from Bogotá, Colombia to the Bay Area via Vancouver and Atlanta; shaping my perspective and fueling my creativity along the way.
Recent ventures have led me into the depths of enterprise software, immersing myself in industries I knew little about but emerged with a wealth of knowledge.
You can find me listening to music or podcasts, cuddling my dog, buying too much jewelry, planning the next travel adventure with my husband or working on the occasional craft project.
Interviews & Workshops
Audience & Landscape Research
Journey maps
Personas
Brand Audits
Brand Development
Identity Systems
Logo Development
Naming
Corporate Identities
Brand Guidelines
Product Design
User Experience
Web & Mobile Design
UI Design
Prototyping